HubSpot.com is our favorite site for Internet Marketing and SEO [Search Engine Optimization] tips and tools. They have numerous articles and a great blog that gives tips for turning your website into a marketing SEO machine.
One of the most important things you can do to increase internet traffic and create leads is to put your time into it.
Most people still think SEO is something their web designer does once. Companies that committ to doing ongoing SEO reap ongoing rewards. To do SEO successfully, you should continuously do 3 things: 1) find more keywords that will bring you relevant traffic 2) create more content focussed on those keywords 3) build links that support ranking higher for those keywords in search results. Who knows your business, your customers, your market, the problems you solve, the solutions you provide – better than anyone else? Hopefully you.
Aren’t you the best one to find the keywords your prospects would type at google? Aren’t you the best one to produce content that’s relevant to your prospects?
If you haven’t done link building beyond directory submissions, you won’t understand this. But doing link building well requires your time too. Trust me. If anyone says that they’ll get you 100 new links per month and they don’t ask you for press release ideas, article ideas and a list of the leading bloggers, forums and trade publications in your industry, do not hire them.
Check out their cool website grader too. This will let you know where your site stands and what you can do to increase your site’s marketing effectiveness and SEO.
